The Untold Truth Of Nothing Bundt Cakes - Mashed (2024)

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Nothing Bundt Cakes

ByLindsay Parrill

If you aren't a big baker (or lover of delicious baked goods), you may be wondering what on earth a Bundt cake even is. Turns out that the funny looking cake pan hanging in your mom's kitchen with the hole in the center (loved and worn, tarnished from use) is, in fact, a Bundt cake pan. Greatist explains that the peculiar shape of the pan serves for both taste and structure. The hole in the center creates more surface area for a buttery edge with a deliciously crispy crust. The sturdy cake is able to stand up to hearty frostings and decorations. While serving many wonderful purposes, the unique shape of the Bundt pan can cause some pesky problems, too, if a baker isn't careful. Bundts run a risk of drying out as they are baked for an unusually long time and have more surface area exposed to direct heat while baking.

If you're hankering for a slice, but you don't want deal with the stress of making a whole cake from scratch, Nothing Bundt Cakes has you covered. As its name suggests, the ever-growing, much beloved chain focus on incredibly moist and delectable cakes of the Bundt variety. From Bundtinis to business ownership and everything in between, Nothing Bundt Cakes is a sweet company frosted with possibilities. Let's take a look at the expanding bakery chain serving up these insanely delicious cream cheese frosted cakes, and all of the flavors (and opportunities!) they offer.

It's a business born from a shared love of baking

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Established in 1997 by Dena Tripp and Debbie Shwetz, Nothing Bundt Cakes is the result of two friends' shared passion for delicious desserts (via Nothing Bundt Cakes). Baking up tempting treats for their friends and family was a specialty of both women. When the two combined forces, however, those little hobbies started to morph into a burgeoning business.

Told by many that their cakes were unlike anything they had ever tasted, how could the two friends do anything butgo into business together? Realizing that, at the time, there was a giant need in the baking world for delicious cake, readily available, that didn't compromise on quality, the pair launched Nothing Bundt Cakes with a shop in Las Vegas. Pertheir website, even though Nothing Bundt Cakes is now a nationwide success with over 410 bakeries nationwide, it still maintains the warmth and nostalgia of it's home kitchen roots.

Nothing Bundt Cakes serves up nothing bundt quality ingredients

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Nothing Bundt Cakes is dedicated to usingquality ingredients, so rest assured that you'll never find preservatives or additives in any of their desserts. Only real eggs, fresh butter, and real cream cheese make the cut, resulting in a cake that tastes just like home. Nothing Bundt Cakes are baked fresh on-site, daily. And while the dry ingredients are shipped from corporate, all of the dairy and eggs are purchased locally, perMunchie Musings.

There's such a focus on flavor, in fact, that founders Dena Tripp and Debbie Shwetz tested over 100 varieties of vanilla before landing on the perfect organic one they currently use. Each cake is outrageously moist and will stay fresh in your refrigerator for up to five days. Want to buy one (or a few!) in advance of a big party? No problem, they freeze beautifully! Just be sure to thaw at room temperature a few hours before serving. For comprehensive instructions on storing and serving your Nothing Bundt Cake, check out their website.

They offer several flavor options

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Nothing Bundt Cakes

You might be asking yourself just how much one can do with a Bundt cake. The answer is, plenty! The creativity over at Nothing Bundt Cakes is extraordinary with quite the extensive list of products to enjoy: standard Bundt cakes in a variety of sizes, tiered cakes, medium sized Bundtlets and Bundtlet Towers, and bite-sized Bundtinis, all of which can be turned into a themed showstopper for your next celebration or holiday get-together.

For each tasty treat, you have of the option going with just the cake or adding a drizzle (regular or extra) of the bakery's signature frosting which is made with velvety cream cheese and real butter. The extensive list of Nothing Bundt Cake flavorsincludes red velvet, white chocolate raspberry, carrot, lemon, marble, pecan praline, chocolate chocolate chip, and confetti, to name a few.There is even a gluten-free chocolate chip cookie flavor, though the company warns that it is not baked in a gluten-free environment.

They're earning nothing Bundt rave reviews

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With hundreds of locations nationwide, Nothing Bundt Cakes has captured the hearts and appetites of people from all corners of the country. The bakery chain earns glowing praise across multiple websites including Yelp— apparentlypeople just can't get enough of that magnificently moist, cream cheesy goodness.

One TripAdvisor user titles their review: "I Have No Words" and goes on to write (with perfectly descriptive words, in our opinion), "I don't like cake, honestly, but I LOVE these Bundt cakes. They are quite possibly the most delicious dessert I have ever eaten! They have new flavors regularly and have different sizes to fit all needs!" Another user gushes, "This is one of the best baked goods on earth in my book. I had a sample at a show in another town and was so excited to see a store in Cary on my visit. I had a lemon Bundlet, and it was perfection."

These Bundts are beautiful and budget friendly

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Nothing Bundt Cakes

A quick glance at Nothing Bundt Cakes'Instagram page will show you just how gorgeous one of these tasty treats can be. No matter what your occasion, be you in need of a Prettiest Princess Cake, a Baby Gender Reveal Cake, a Thanks With Frosting On Top Cake, or a MVP Football Cake, Nothing Bundt Cakes has got you covered. The options are endless.And at the center of your celebration table, this gorgeous dessert will serve as not only a crowd pleasing, sweet tooth-satisfying end to your meal, but a flavorfully festive and gorgeous centerpiece. So go ahead, snap those Insta-worthy photos and give them a post.

And while prices vary depending on location, a Nothing Bundt Cake is a fairly financially reasonable option for any budget, too. Compared to any number of fancy bakeries where a beautiful cake might set you back upwards of hundreds of dollars, a two-tiered, beautifully decorated Nothing Bundt Cake that serves up to 30 people will only cost you around $76.

They'll make your wedding day even sweeter

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Nothing Bundt Cakes

Yes, Nothing Bundt Cakes even does weddings! While featured on the 2020 Ultimate Wedding Show, Nothing Bundt Cakes showed off why their desserts are a perfect choice for any wedding (via YouTube). The accommodating bakery will provide you with exquisite cakes for every bridal event from the engagement party to the big day.

According to Nothing Bundt Cakes, the bakery will even work with you personally to customize everything to make the dessert as unique as your vision. Be it an extravagant, multi-tiered cake, or a scrumptious assortment of beautiful Bundtinis for your dessert table, Nothing Bundt Cakes is a fabulous choice for your wedding day. "Many people don't realize that we do wedding cakes," the owner of the Nothing Bundt Cakes bakery in Strongsville, Texas, tells Today's Bride. "You can have Bundt cakes tiered, dripping in frosting, and topped! Use your own cake topper or fresh flowers to compliment your theme. Couples can stop in for a wedding cake consultation and receive a complimentary dozen Bundtinis to take home and taste."

They make a perfect gift for the holidays

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Nothing Bundt Cakes

Nothing Bundt Cakes certainly has a lot to offer in the gift department, particularly for the holidays. According to the companywebsite, their winter lineup includes "a houseful of holiday treats to bring more joy to hosting and gifting this holiday season." So, if you want celebrate the most festive time of the year in sugary style, Nothing Bundt Cakes serves up something for everyone.

A look at theNothing Bundt Cakes Facebook page reveals that there isn't a holiday party theme left unturned, be it for your Ugly Christmas Sweater party (yep, there's a Bundtini for that!), your Hanukkah festivities, or if the inclusion of antlers and lights are more your thing. Perhaps your family wants to try something new this year and leave out a plate of irresistible Bundtinis for Santa? He'd probably appreciate the change.Giving a holiday gift to a special someone in your life is made easy with Nothing Bundt Cakes delivery options.

They're highly sought after in the business world

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The success of Nothing Bundt Cakes is soaring, and plenty of people are interested in getting a slice of the company. According to Food BusinessNews, in 2021, Atlanta-based private equity firm Roark Capital made a pretty sweet deal by acquiring Nothing Bundt Cakes from Levine Leichtman Capital Partners in Los Angeles.

Franchise Times reports that while the terms of the deal were not initially disclosed, it is believed that Roark outbid other investors by quite a generous amount. Roark seemed very eager to add Nothing Bundt Cakes to their investment list, settling it in with similar culinary acquisitions such as the Dunkin' Brands, which they acquired in October 2020 for $11.3 billion. It seems Roark has every confidence in the success and potential of the company with Roark's managing director Clay Harmon saying, "Nothing Bundt Cakes is a special brand with delicious products that are beloved by guests."

Employees get free cake

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As one can imagine, working for Nothing Bundt Cakes seems to come with lots of tasty benefits. When asked what it is like to be an employee at the bakery, one Indeeduser responds, "It's such a great place to work. Every time I tell someone I work at NBC they go on about how much they love it and how much fun it must be for me to work in an environment like that." Another reports that employees are welcome to take home damaged and rejected cakes, free of charge.

That seems like an amazing perk but it begs the question: How do they stop themselves from "accidentally" bumping a warm white chocolate raspberry into a big heavy mixer, or "unintentionally" having a slip of the wrist with the piping bag, resulting in an imperfect flower petal design? The temptation would just be too great, if you ask us!

You can own a Nothing Bundt Cakes bakery

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Thinking about starting your own Nothing Bundt Cakes? You can! On their website, the bakery describes their ideal franchise owner: "We invite a very special kind of person to become part of our Nothing Bundt Cakes family. We know that qualities like sincerity, warmth, and a little humor will take you far when you're with the right people. Professional and genuine, this is the best of both worlds."

According to the company, the total initial investment will cost anywhere from $440,800 to $636,500 (range depending on construction cost and level of working capital injected) which will include an initial franchise fee of $35,000, a grand opening allocation of $5,000, build out, signage, equipment, initial inventory, and working capital. Nothing Bundt Cakes will collect a 5% royalty and 4% for marketing on a weekly basis. And if you're still questioning whether or not this may be a good opportunity for you, just check out their website which includes a list of awards Nothing Bundt Cakes has received for their franchise model.

They take pride in serving their communities

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Even if desserts aren't your thing, there's no denying that Nothing Bundt Cakes is still a pretty sweet company. Nothing Bundt Cakes makes it a priority to give back, with a heavy hand in many charitable organizations and causes. Even with the turbulence the COVID-19 pandemic has caused, Nothing Bundt Cakes maintains that it continued to spread joy by supporting essential workers and first responders, and recognizing hard working high school graduates in their communities. "We are in the joy-giving business, and we always encourage our bakery owners to give back within their communities," says Nothing Bundt Cakes CEO Kyle Smith. "[I]t's never been more important or rewarding to offer a helping hand, sweeten someone's day and bring joy and smiles to those around us." GB Magazine reports that in one San Diego, California, community, Nothing Bundt Cakes has given back by sending boxes of cake out to firefighters and emergency crews in the horrific chaos of the California wildfires.

Nothing Bundt Cakes has managed to maintain their original nostalgic feel of love and warmth in each of their bakeries, even through wild popularity and success. Their savvy business moves and immense achievements have shaken the business world, and their passion for serving others has been a glowing beacon of hope for so many.Any way you slice it, that's a good cake company.

The Untold Truth Of Nothing Bundt Cakes - Mashed (2024)

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